The shows were a tribute to the pioneering model icons. She took inspiration from the '70s, namely the decade's "strong, iconic women", and her runway shows at Paris Fashion Week and New York Fashion Week have been praised for celebrating diversity and inclusivity including women of color, plus-size models, and models aged up to 70. In October 2018, she became Tommy Hilfiger brand's ambassador and co-designed Tommy x Zendaya capsule collections. The second collection was gender-fluid and included full range of sizes. In November 2016, Zendaya's clothing line Daya by Zendaya went on sale. In August 2015, she introduced a shoe collection called Daya, which was her childhood nickname. In August 2013, she released her debut book, Between U and Me: How to Rock Your Tween Years with Style and Confidence to "help girls through the tougher parts of the tween years". She has also modeled for Michael Kors and Dolce & Gabbana. Zendaya was the face of Beats Electronics, X-Out, Material Girl, CoverGirl, and Chi Hair Care. Undercover premiered on Disney Channel on January 18, 2015, and was renewed for a second season in May 2015. Zendaya exerted influence over the renaming of her character and the retitling of the series, also deciding several key elements of the character's personality. Undercover, and with Zendaya's character now named K.C. It was ordered to series by Disney Channel in May 2014, with the series now under the title K.C. That same month, she was cast as the lead in a Disney Channel pilot called Super Awesome Katy. In November 2013, Zendaya was selected as Elvis Duran's Artist of the Month and was featured on NBC's Today, where she performed live her single "Replay". In August 2013, she was cast as 16-year-old Zoey Stevens, the lead character in the Disney Channel Original Movie Zapped, whose "smart phone begins to somehow control all the boys around her". It was preceded by the single "Replay", released on July 16, 2013, written by Tiffany Fred and Paul "Phamous" Shelton. Zendaya's self-titled debut album was released on September 17, 2013. When Malcolm & Marie, filmed during the pandemic, was sold in September 2020, a portion of the proceeds was shared with Feeding America. Then she also held a fundraiser with CrowdRise, with proceeds going to non-profit, community based, Ikageng charity in Soweto for a family of AIDS orphans. In July 2015, she visited South Africa with UNAIDS, the United Nations programme dedicated to preventing and creating access to treatment for HIV and AIDS. She was UNICEF's Trick-or-Treat 2014 campaign spokesperson. In October 2012, Zendaya performed at the medical Operation Smile benefit. The same year, she celebrated her 18th birthday with a campaign to help feed at least 150 hungry children in Haiti, Tanzania and the Philippines through feedONE, and in 2016, she celebrated her 20th birthday with a campaign to raise $50,000 to support Convoy's Women's Empowerment Initiative. In 2014, Zendaya recorded John Legend's song "All of Me" with a portion of the proceeds going to the organization. The following year, she promoted other relief efforts. In 2012, she became an ambassador for Convoy of Hope and encouraged fans to support Hurricane Sandy response efforts. Zendaya has lent her support to several charities and causes.
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